This was a beauty this morning...
At the corner of Niagara and Welland in St. Catharines (heading southbound on Niagara), you can see a billboard selling Wheatgrass. It touts the benefits of Wheatgrass and gives a toll-free number you can call to order. Wow.
I mean really - wow.
I'd love to know how well that billboard's working.
There was nothing about how superb you'd feel about drinking wheatgrass. Nothing that spoke to the "What's In It For Me" part of my brain. Just how wonderful wheatgrass is and how to order it.
I suppose the billboard's doing a job of educating people that wheatgrass exists. Surely a large segment of the population doesn't know what wheatgrass is. I just wonder how many sales the wheatgrass company (which I didn't even see a name of) will be able to attribute to that billboard.
Don't get me wrong - I like billboards. I enjoy how creative companies get with them. They're really good for building brand awareness. I just wonder how many people are going to make an impulse decision and buy wheatgrass from this company based on their billboard.
If any of you reading are in the billboard industry please feel free to comment on this. Thanks!