The View from The Niagara Guide

General observations and musings on how we can make Niagara a better place.

KNOW it ALL Niagara Grows Again!

Mark Kawabe - Monday, December 15, 2014

For the past many years, I have had the pleasure of working with "KNOW it ALL" Niagara founder Carrie Matthews.

Her marketing / networking company "KNOW it ALL" Niagara has grown again as new Linker Maria Desrochers from Tupperware has recently joined up.

If you're not familiar with Tupperware, they offer innovative products for design-centric preparation, storage and serving solutions for the kitchen and home. This helps save you time, money and space in the kitchen.

There's some pretty cool stuff going on. It's definitely NOT your grandparents' Tupperware any longer.

There's a new Tupperware Lady in town - please welcome Maria Desrochers! And thank you, Carrie, for sharing the news with Niagara.

Get the contact information for Maria by visiting the "KNOW it ALL" Niagara website.



Why "KNOW it ALL" Niagara?

Mark Kawabe - Friday, September 24, 2010

So "KNOW it ALL" Niagara was voted the Best Networking Organization of 2010 by Canadian Networker magazine.

My question is "Why?"

After all, there's BNI - who's founder "wrote the book" on Word of Mouth marketing.

There are countless Chambers of Commerce that qualify.

The Small Business Club Niagara and others like it are well-established groups that offer networking.

What makes "KNOW it ALL" Niagara so special?

Well, in a nutshell, it's the vision of the founder Carrie Matthews that makes "KNOW it ALL" Niagara the networking dynamo it is.

The quality of networking events is pretty good. Groups are generally small so you get to meet everyone and spend more 1-on-1 time with them. I have personally found that the relationships built through "KNOW it ALL" Niagara have been stronger and have led to quality referrals from the linkers.

In addition to the events, there's Carrie herself, who worked at the West Lincoln Chamber of Commerce for years before embarking on the "KNOW it ALL" Niagara journey. From the outset she planned to make KIAN a better type of organization for business owners by providing a variety of marketing vehicles for her linkers. Little things like "Linker Minutes" - allowing you to send two marketing messages to the rest of the group EVERY MONTH at no additional cost. The local chambers charge for this service as does the Small Business Club.

There are many things that make "KNOW it ALL" Niagara stand above the networking organization crowd. It's fun, personable and effective networking - when you use the system provided. Just as with any group, if you can't work the system, it won't work for you. For example, I can't make the Business After 5s provided by the various Chambers. Consequently being a Chamber member doesn't really provide much networking benefit for me. If you don't use the Linker Minutes or attend meetings or provide Carrie flyers so she can market your business for you then her system won't work and you won't benefit.

However, the fact that "KNOW it ALL" Niagara keeps growing - even counting the Niagara Falls Chamber as a Linker - is a testament to its effectiveness. That's why it was voted the Best Networking Organization in 2010. Here's looking to the future successes of Carrie and "KNOW it ALL" Niagara!




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