The View from The Niagara Guide

General observations and musings on how we can make Niagara a better place.

Looking Past Appearance to Find Value

Mark Kawabe - Monday, August 23, 2010

"You never get a second change to make a good first impression."

"Never judge a book by its cover."

Both sayings have their applications, but we all know that as a society, we tend to go by appearances.

I bought 42 peaches for $5 the other day. Despite the fact I went to the source - the farm - this was a bargain by any measure. The reason they were so inexpensive? They were "seconds".

What makes a peach a second? In this case, as far as I could tell, the only thing "wrong" with these peaches were blemishes. When we ate them that night, they were juicy and flavourful, firm and satisfying. Nothing "wrong" with them once they were peeled. The last time I checked, people peel their peaches before eating them, so there was no way to tell they were "seconds".

When it comes to the search for value, appearances can be deceiving. Something to think about as we slog through another Monday.



Take Your Head Out of Your Ass

Mark Kawabe - Friday, March 05, 2010
You are so the same as everyone else that nobody cares.

"But wait - I'M DIFFERENT!!!"

So, how exactly are you different enough that people SHOULD care?

I'm waiting...

...still waiting...

...and waiting.

The truth is most of us are lousy at communicating our differences which is a shame, because it's the only thing that's really important. We let potential customers assume we fit the "standards" of our industry and since we've co-operated by colouring inside the lines like everyone else, there's nothing special about us to make people go WOW!!! Yep. Guilty as charged. Me too. Been there, done that. Perhaps I'm still doing it.

But today I'm taking a friend's advice and taking my head OUT of my ass, giving it a shake and looking at myself and my business with a more critical eye. Change is happening all around me anyway, whether I want it to or not. If things are going to be different and better, change had better begin with me.

Or in your case, you. I hope you're enjoying the view and the fresh air. Now get to work on making things better.

And, for those of you who are seeing this on a Friday afternoon and thinking change can wait until Monday, the good news is you're right. It CAN wait. The better time to start is now.

Make it a great weekend!


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