All Blog Posts Archives - Page 2 of 9 - The Niagara Guide
Do You Think Like Me?

Do You Think Like Me?

I wonder what other people are thinking. A lot. Probably more than I should. I don’t particularly care whether they’re thinking about me. Chances are when I observe other people they’re not even aware of me. It’s just that I’m aware of...
The Destructive Force of Freedom

The Destructive Force of Freedom

Marketers know that one of the most powerful words is “free”. “FREE CONSULTATION” “FREE DOWNLOAD” “FREE TRIAL” Companies know they’ll get more uptake from prospects when something’s free. What I wonder though...
Why Wouldn’t You Just Order From Amazon?

Why Wouldn’t You Just Order From Amazon?

My small business works with other small businesses. Mostly local ones. You know who cares about small businesses? Mostly small business owners. I’m largely convinced that the “average” person cares mostly about themselves and that the plight of...
The Cult of Free Shipping

The Cult of Free Shipping

We have changed many of our behaviours as a result of the Covid-19 pandemic. One change many of us have made is to switch to online shopping. With so many companies offering free delivery, what’s not to love about online shopping? Well, when you stop to think...
Where We Go From Here

Where We Go From Here

With a vaccine for Covid-19 on its way to us, I’m wondering what comes next. Dealing with the Covid-19 pandemic has been an immense global challenge. Having an effective vaccine will be a game-changer, but what else is going to change as a result? Haves vs....
Baby Jesus’ First Christmas Tree

Baby Jesus’ First Christmas Tree

As a child, I never questioned where Christmas came from. Santa Claus delivered presents sometime in the wee hours between Christmas eve and Christmas day. That was the important bit, plus of course the massive family get-togethers with far more food than anyone could...